One of the important questions the corporation must address in assessing the effectiveness of its venturing initiatives is that of the sustainability of its basis of competitive advantage.

Question

Quizplus · Accepted Answer

Three questions should be used to assess the effectiveness of the corporation venturing initiatives:(1) are the products or services offered by the venture accepted in the marketplace; (2) are the contributions of the venture to the internal competencies and experience of the corporation valuable; and (3) is the venture able to sustain its basis of competitive advantage.

One of the Important Questions the Corporation Must Address in Assessing