Which of the following is not characteristic of a disruptive innovation?
A) It is usually more sophisticated technologically.
B) It appeals to less demanding customers.
C) It is typically a less expensive solution for meeting a need.
D) It usually takes root in a new market or the low-end of an existing market.

Question

Quizplus · Accepted Answer

Disruptive innovations are technologically simpler and less sophisticated than currently available products or services. They appeal to less demanding customers who are seeking more convenient, less expensive solutions. They take time to take effect and only become disruptive once they have taken root in a new market or low-end part of an existing market.

Which of the Following Is Not Characteristic of a Disruptive