From watching his wife struggle to keep track of the family finances,Intuit founder Scott Cook identified the need for easy-to-use financial software that provided a single place for managing bills,bank accounts,and investments.This is an example of which innovator DNA trait?

Question

Quizplus · Accepted Answer

This is an example of the observing trait. Discovery-driven executives produce innovative business ideas by observing regular behavior of individuals, especially customers and potential customers. Such observations often identify challenges customers face and previously unidentified opportunities.

From Watching His Wife Struggle to Keep Track of the Family