Fair Oaks Farms,one of the largest dairy farms in the country,is rapidly becoming a zero-carbon-footprint dairy.Starting with the 430,000 gallons of manure produced daily,a number of innovations designed to capture value from the manure and assorted by-products are leading to greater efficiencies and at the same time are environment-friendly.This is an example of a firm defining its ________ envelope.

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A strategic envelope creates a firm-specific view of innovation that defines how a firm can create new knowledge and learn from an innovation initiative even if the project fails. It also gives direction to the innovation efforts of the firm, which helps separate seeds from weeds and builds internal capabilities. One way to determine which projects to work on is to focus on a common technology. Then innovation efforts across the firm can aim at developing skills and expertise in a given technical area. Another potential focus is on a market theme. Fair Oaks Farms, one of the largest dairy farms in the country, responded to environmental concerns by developing processes to turn animal waste into fuel.

Fair Oaks Farms,one of the Largest Dairy Farms in the Country,is