If a company dramatically lowers prices to take market share from rival firms,this is an example of

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Strategic managers can use competitive aggressiveness to combat industry trends that threaten their survival or market position. Sometimes firms need to be forceful in defending the competitive position that has made them an industry leader. An example of competitive aggressiveness would be to dramatically lower prices to take market share from rival firms. Of course, this will only be successful if the attacking firm has a cost advantage over rivals.

If a Company Dramatically Lowers Prices to Take Market Share