In a class discussion about the homogenizing effects of globalization, Freja points out that even in multinational chain stores and restaurants there are locally influenced differences in products and services. What concept is she supporting?
A) McDonaldization
B) glocalization
C) imperialism
D) regionalization

Question

Quizplus · Accepted Answer

Glocalization refers to the adaptation of global products and services to fit local markets and cultures. Freja's point about multinational chains adapting their offerings to local tastes and preferences exemplifies this concept.

In a Class Discussion About the Homogenizing Effects of Globalization