In research on mass media, several researchers watch the same content independently and then compare their interpretations of it. What aspect of research does this procedure improve?

Question

Quizplus · Accepted Answer

This procedure improves objectivity by ensuring that the interpretations of the content are not biased by individual perspectives, as multiple researchers independently watching the same content and comparing interpretations helps to neutralize subjective biases.

In Research on Mass Media, Several Researchers Watch the Same