Habir argues passionately that media consumers are not cultural dopes or passive robots.Which theoretical perspective on mass media are his views in line with?

Question

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Interpretive approaches stress on the agency of media consumers in interpreting and creating meaning from media content, as opposed to being passive recipients of messages. Habir's argument that media consumers are not cultural dopes or passive robots aligns with this theoretical perspective.

Habir Argues Passionately That Media Consumers Are Not Cultural Dopes