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Swimco Swimco Is a Beach- and Resort-Wear Retailer Based in Calgary,Alberta,with

Question 23

Multiple Choice

Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.

What is the primary reason that Swimco's HRM leadership team aligns their HR policies,practices,and philosophies with their organizational strategy?


A) ​to facilitate the attainment of top talent
B) ​to ensure that the HR system remains current with the internal environment
C) ​to ensure that the HR system remains current with the external environment
D) ​to facilitate the attainment of organizational strategy through their HR systems

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