The real sources of competitive advantage are not products but management's ability to consolidate skills and technologies into competencies to adapt to changing circumstances.

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Competitive advantage is not solely based on the products a company offers, but rather on the management's ability to effectively utilize their resources and capabilities to adapt and stay ahead of changing circumstances. This could include consolidating different skills and technologies into competencies that allow for better performance and innovation in the market.

The Real Sources of Competitive Advantage Are Not Products but Management's