Cupcasions is a small bakery that crafts and sells gourmet cupcakes and special-occasion cakes.To achieve its business objectives,the managers scan their external environment for threats and opportunities so they can make proactive changes to their strategic plan.What external factors would they scan for?
A)tangible assets
B)business processes
C)changing demographics
D)market leadership

Question

Quizplus · Accepted Answer

Cupcasions would scan for changing demographics in their external environment, as this would affect their target market and potentially lead to new opportunities for business. The other options (tangible assets, business processes, and market leadership) are more internal factors that may be important to the success of the bakery, but are not as relevant to scanning the external environment for threats and opportunities.

Cupcasions Is a Small Bakery That Crafts and Sells Gourmet