Loganberry Corporation sells a product for $400 per unit. Its market share is 22 percent of the units sold. The marketing manager feels that the market share can be increased to 28 percent of the units sold with a reduction in price to $340. The product is currently earning a profit of $64 per unit. The president of Loganberry Corporation feels that his company needs to maintain the same profit level per unit. The market share consists of $4,000,000 (10,000 units).
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