Assume further that PWP Guitars,in an effort to cement its status as the top seller of guitars in the country,attempts to acquire the two largest distributors with whom they have contracted in the previous two questions.They might be accused of attempting a

Question

Quizplus · Accepted Answer

A)When one company at one level of the manufacturing-distribution system
acquires a company at another level of the system,this merger is called a vertical merger.For example,when a manufacturer acquires a retailer,they have engaged in a vertical merger.

Assume Further That PWP Guitars,in an Effort to Cement Its