Marilyn wanted to buy a new sport utility vehicle (SUV). First, she identified those SUVs that were in her price range. Next, she only considered SUVs that possessed four-wheel drive, and then identified the model with the best safety record. Finally, there was only one SUV that met all of her criteria. Marilyn was using the _____ model of decision-making.

Question

Quizplus · Accepted Answer

Marilyn was using the elimination by aspects model of decision-making, where she sequentially filtered SUVs based on different criteria (price, four-wheel drive, safety record) until only one option remained.

Marilyn Wanted to Buy a New Sport Utility Vehicle (SUV)