Psychologist James Lampinen had participants listen to a story about a guy named "Jack" who performed some everyday activities, like washing his car and taking his dog to the veterinarian for shots. When tested for details, Lampinen found that participants were more likely to remember actions that were inconsistent with the activity rather than actions that were consistent with the activity.

Question

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This phenomenon is known as the "Jack and Jill" effect, where people remember inconsistent actions more easily than consistent actions in a story.

Psychologist James Lampinen Had Participants Listen to a Story About