Albert Bandura proposed that instinctive drift occurs because of principles related to observational learning.

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Albert Bandura is known for his work on social learning theory (later called social cognitive theory), which emphasizes the role of observational learning, imitation, and modeling in behavior. Instinctive drift, however, refers to the phenomenon where an animal's learned behavior reverts to its instinctual behaviors, and this concept is more closely associated with the work of Keller and Marian Breland, who were students of B.F. Skinner, rather than with Bandura's theories on observational learning.

Albert Bandura Proposed That Instinctive Drift Occurs Because of Principles