When we are uncertain or doubt our judgment, we may look to our reference group as a source of accurate information, which is called informational social influence.

Question

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Informational social influence refers to the tendency to conform to the opinions or behavior of others because we believe that they have accurate information and can provide guidance in uncertain situations. Therefore, when we are uncertain or doubt our judgment, we may rely on our reference group to provide us with accurate information and guidance.

When We Are Uncertain or Doubt Our Judgment, We May