When Yoshiko's hard work and ability landed a big contract for her company, she did not accept credit, insisting it was pure luck. When she failed to get the contract in another situation, however, she said it was her fault for not trying hard enough. This example illustrates the:

Question

Quizplus · Accepted Answer

Yoshiko attributes her success to external factors (luck) and her failure to internal factors (not trying hard enough), which is characteristic of the self-effacing or modesty bias. This bias involves downplaying one's own abilities or contributions to avoid appearing boastful or arrogant.

When Yoshiko's Hard Work and Ability Landed a Big Contract