If a cross-cultural researcher investigates conformity in both collectivistic cultures and individualistic cultures, she is generally likely to find that:

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Collectivistic cultures place a high value on group harmony and conformity, therefore individuals in those cultures are more likely to conform to social norms and expectations than individuals in individualistic cultures. In individualistic cultures, personal autonomy and independence are prioritized, making conformity less important.

If a Cross-Cultural Researcher Investigates Conformity in Both Collectivistic Cultures