To be competitive firms must create and sustain core competencies that are in tune with their customer's order winners.

Question

Quizplus · Accepted Answer

Core competencies are unique capabilities and resources that allow a company to achieve a competitive advantage in the marketplace. To be competitive, firms must create and sustain these competencies in alignment with their customer's order winners, which are the factors that make customers choose one product or service over another. Therefore, the statement is true.

To Be Competitive Firms Must Create and Sustain Core Competencies