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If Advertising by a Firm Takes Market Share from Competitors

Question 299

Multiple Choice

If advertising by a firm takes market share from competitors but does not add to total industry sales,then


A) profits will not increase if other firms in the industry do not advertise.
B) profits will not increase if other firms also advertise.
C) the best outcome is for firms to all advertise together.
D) firms would be better off by agreeing not to advertise.

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