Most film processing companies have a policy of printing every picture on a roll of film and allowing customers to request a refund for pictures that were not clearly developed.The companies do this knowing that most customers do not ask for refunds.This is an example of consumers
A)failing to ignore sunk costs.
B)being overly optimistic about their future behaviour.
C)not taking nonmonetary opportunity costs into account.
D)not making themselves aware of the policy regarding refunds.

Question

Quizplus · Accepted Answer

Consumers are not considering the nonmonetary opportunity costs, such as the time and effort required to request a refund, which leads them to not pursue refunds even when they are entitled to them.

Most Film Processing Companies Have a Policy of Printing Every