Figure 15-18
-A key part of Microsoft's business strategy in the video game console market has been

Question

Figure 15-18 
-A key part of Microsoft's business strategy in the video game console market has been

Quizplus · Accepted Answer

Microsoft's business strategy in the video game console market has been to innovate new products that initially have little to no competition. This was evidenced by the launch of the original Xbox, which was the company's first foray into the console market and was launched at a time when Sony's PlayStation 2 was dominating the market. Similarly, the launch of the Xbox 360 and later the Xbox One were aimed at challenging the dominant player in the market (in these cases, Sony's PlayStation 3 and PlayStation 4, respectively) by introducing new features and technologies. Microsoft's focus on innovation has allowed it to establish itself as a major player in the console market despite the dominance of Sony and Nintendo.

Figure 15-18 -A Key Part of Microsoft's Business Strategy in the Video