The mail-order catalog allowed companies like Montgomery Ward to __________.

Question

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The mail-order catalog allowed companies like Montgomery Ward to reach rural customers who did not have access to brick-and-mortar stores. This was a major advantage for these companies, as it increased their potential customer base and allowed them to tap into previously untapped markets. It did not necessarily allow them to charge higher prices or target customers overseas, although it could have indirectly influenced labor costs by reducing the need for in-store employees.

The Mail-Order Catalog Allowed Companies Like Montgomery Ward to __________