An advertiser is having problems buying advertising time on television because there are now so many channels to choose from,each with its own audience demographics.What impact does this abundance of choice have?

Question

Quizplus · Accepted Answer

The abundance of choice in television channels has led to fragmentation within societies as each channel caters to a specific audience demographic. Therefore, it becomes difficult for advertisers to target a broad audience and they have to segment their ads to fit each channel's audience.

An Advertiser Is Having Problems Buying Advertising Time on Television