Which approach to the study of mass media focuses on the ownership and control of economic resources?
A) media economics
B) political economy
C) cultural studies
D) critical ethnography

Question

Quizplus · Accepted Answer

Political economy focuses on the ownership and control of economic resources, including in the mass media industry. It examines how power dynamics and economic interests shape media content, ownership, and distribution. Media economics focuses more specifically on the financial aspects of media production and consumption. Cultural studies and critical ethnography focus on the cultural and social impacts of mass media, but may not necessarily prioritize economic factors.

Which Approach to the Study of Mass Media Focuses on the Ownership