According to Marshall McLuhan,how did printing change our sense perceptions?
A) It reinforced and supported oral and verbal communication traditions.
B) It fostered a more auditory-oriented/listening culture.
C) It resulted in more face-to-face communication styles.
D) It changed perceptions of the world to linear,cause-and-effect views.

Question

Quizplus · Accepted Answer

According to McLuhan, printing and the use of written language resulted in a shift towards a linear, cause-and-effect view of the world. This is because written language is inherently sequential and requires the reader to follow a specific order. This change in perception is often referred to as the "Gutenberg Galaxy," named after the inventor of the printing press.

According to Marshall McLuhan,how Did Printing Change Our Sense Perceptions