Imperio Caffeine Corporation makes and sells coffee under a variety of brand names.Imperio wants to merge with Java Company,its main competitor.In weighing a challenge to the deal,a court looks at the relevant product market.This most likely includes coffee and

Question

Quizplus · Accepted Answer

The relevant product market is determined by the products that are reasonably interchangeable, meaning they can be substituted for each other by consumers. As such, the relevant product market for Imperio and Java Company would include not only coffee, but also other caffeinated products such as tea and energy drinks, as well as potentially different types or blends of coffee. The market would not be limited to products with identical attributes, nor would it necessarily include products that are only related, but not interchangeable.

Imperio Caffeine Corporation Makes and Sells Coffee Under a Variety