A consumer market research firm has high turnover at its call center in suburban Minneapolis.It is paying competitive wages and benefits and the HR department has instituted the best turnover management practices available.But,the level of voluntary and uncontrollable turnover remains high.Nevertheless,the firm's productivity is one of the highest in the industry,and employee satisfaction level is at the industry average.The firm's HR manager needs to

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Despite the high level of turnover, the firm's productivity remains high, and employee satisfaction is at the industry average. This suggests that the HR department is doing a good job of managing the turnover that is occurring. Therefore, the HR manager should focus on making sure that hiring keeps up with replacement needs to ensure that the call center is adequately staffed. This will help maintain productivity levels and ensure that employees are not overworked, which could lead to higher turnover. Choice A (increasing performance standards) and B (improving corporate image) may not be necessary if productivity and employee satisfaction levels are already high. While absenteeism management policies may be important, they are not the main issue addressed in the scenario.

A Consumer Market Research Firm Has High Turnover at Its