Giles,a sales representative for a pipeline components manufacturer in the U.S.,will be spending a month traveling in Eastern and Western Europe to develop potential buyers for his company's product.Which of the following statements is TRUE?
A) Since Giles will not be living overseas, and the business language of Europe is English, there would not be a positive cost-benefit result in Giles receiving cross-cultural training.
B) The most beneficial pre-assignment training Giles could receive would be in legal practices in Eastern and Western Europe since he will be having to negotiate contracts with foreign firms.
C) The firm will benefit if Giles is trained in customs and business practices in the countries he will visit, making misunderstanding and lost sales less likely.
D) It would be more important for Giles to receive language training, probably in German, before his trip overseas than training in customs and business practices.

Question

Quizplus · Accepted Answer

Cross-cultural training would be beneficial for Giles to understand customs and business practices in the countries he will visit, minimizing misunderstandings and lost sales. Legal practices may be relevant, but customs and business practices are more important. Language training may also be useful, but it is not more important than understanding customs and business practices.

Giles,a Sales Representative for a Pipeline Components Manufacturer in the U.S.,will