Communication content depends on the product's or policy's relative advantage over existing alternatives.

Name: Communication content depends on the product's or policy's relative advantage over existing alternatives.
Brand: Quizplus
Rating: 4.7 (47 reviews)

Question

Quizplus · Accepted Answer

Communication content should highlight the relative advantage of the product or policy over existing alternatives. This helps to convince the target audience to choose the new product or policy over what they already have or know.

Communication Content Depends on the Product's or Policy's Relative Advantage