Marketers who bring about cultural change through dramatic campaigns without the adaptation to culture-specific elements can be accused of cultural _____.

Question

Quizplus · Accepted Answer

Marketers who impose their own cultural beliefs and values on another culture can be accused of cultural imperialism. This can be seen as disrespectful and can potentially harm the local culture and identity. It is important for marketers to adapt to culture-specific elements and understand the cultural context before launching a campaign.

Marketers Who Bring About Cultural Change Through Dramatic Campaigns Without