_____ are mature global companies intent on adapting their existing product lines to capture new,emerging global middle markets.

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Multinational incumbents are companies that have established a presence in multiple countries and are likely to have a wide range of products and services. These companies are often focused on adapting their existing product lines to capture emerging markets and maintain their global competitiveness. International giants may also fit this description, but the term is not as commonly used in business literature. Zaibatsus are large Japanese conglomerates and are not necessarily focused on global markets. Global aspirants are typically smaller companies that are seeking to expand their international presence rather than adapting existing product lines.

_____ Are Mature Global Companies Intent on Adapting Their Existing