As the life expectancy in a market extends and new target markets become available,international marketers may be able to extend their products' life cycles by _____.
A) renaming the products
B) increasing their supply in the domestic markets
C) attracting local customers
D) marketing them abroad

Question

Quizplus · Accepted Answer

By marketing the products abroad, international marketers can tap into new target markets and extend the product's life cycle. They may also be able to take advantage of differences in consumer preferences and demand in various international markets. This can help to extend the product's life cycle beyond its saturation point in the domestic market. Renaming the products or increasing their supply in the domestic market may not necessarily extend the product's life cycle, and attracting local customers may only provide a temporary boost to sales.

As the Life Expectancy in a Market Extends and New