What is the first step an international marketer should take while making decisions regarding integrating markets?
A) Envision the effect of change
B) Develop a strategic plan
C) Reorganize the company
D) Seek ways to influence the pertinent regulatory environment

Question

Quizplus · Accepted Answer

Before making any decisions regarding integrating markets, an international marketer should envision the effect of change. This involves assessing the potential impact of market integration on the company's operations, resources, and competitive position in the global marketplace. By doing so, the marketer can identify potential opportunities and challenges and develop an effective strategy for market integration.

What Is the First Step an International Marketer Should Take