The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.

Question

Quizplus · Accepted Answer

Lobbying involves influencing government officials and policies in order to benefit a particular industry or company. In this case, international marketers may seek to lobby governments in order to shape the regulatory environment in which they operate. Integrating, reorganizing, and restructuring are not related to government lobbying efforts.

The Act of International Marketers Seeking Ways to Influence the Regulatory