________ uses games, contests, chat rooms, and bulletin boards to encourage potential customers to try out products and tell other people about them.
A) Relationship marketing
B) Business process management
C) Enterprise planning
D) Vertical integration
E) Viral marketing

Question

Quizplus · Accepted Answer

Viral marketing uses various online platforms like social media, games, contests, chat rooms, bulletin boards, etc. to encourage potential customers to try out products and services and then spread the word to others. The idea is to create a buzz around the product/service through word-of-mouth publicity, which results in exponential growth in the customer base.

________ Uses Games, Contests, Chat Rooms, and Bulletin Boards to Encourage