The Organic Trade Association partnered with Free Range Graphics to produce a 5-minute on-line spoof of the latest Star Wars movie.The film was then passed around the internet by consumers who favour organic foods.This is an example of
A) a strategic alliance.
B) viral marketing.
C) outsourcing.
D) business process management.
E) none of these.

Question

Quizplus · Accepted Answer

viral marketing.

The Organic Trade Association Partnered with Free Range Graphics to Produce