Managers at Lion Brand Oatmeal are touting the benefit of aligning the company with a national nonprofit organization like the Canadian Heart Association,but the CEO is opposed to the idea.Which of the following statements would support the CEO's position?
A) Competitors might develop similar associations.
B) Government regulation of health-related claims has decreased in recent years.
C) The company would get public goodwill.
D) An association with a nonprofit could lead to better relations with government agencies.
E) If the nonprofit organization happened to receive some negative publicity in the future,consumers might develop an aversion to the company's products.
Correct Answer:
Verified
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