Estee Lauder launched an Italian cosmetics line that failed due to lack of familiarization with that foreign market.This is a prime example of the risk involved in doing business internationally.

Question

Quizplus · Accepted Answer

The statement is true as it highlights the risk of operating in unfamiliar international markets, which may result in failure even for well-established brands like Estee Lauder.

Estee Lauder Launched an Italian Cosmetics Line That Failed Due