Ronald Koslowsky, a marketing manager at Wintron Co., receives a telephone call from LeRoy Shelton, a marketing manager at Young-Times Inc. The two chat socially, occasionally talking about different parts of their work. This is an example of a manager operating in Mintzberg's ________ role.

Question

Quizplus · Accepted Answer

The manager is operating in the liaison role, which involves building and maintaining relationships with external contacts. The social chat with a colleague from another company falls within this role. The disseminator role involves sharing information with employees or team members, the spokesperson role involves representing the organization to the public or media, the negotiator role involves negotiating agreements or deals on behalf of the organization, and the resource allocator role involves deciding how to allocate resources (such as funds, personnel, or equipment) among different projects or areas.

Ronald Koslowsky, a Marketing Manager at Wintron Co