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Alliance Insurance Relies on Information Technology for a Variety of Activities.The

Question 61

Multiple Choice

Alliance Insurance relies on information technology for a variety of activities.The company is planning to improve its systems,so it needs to determine which areas need improvement.Alliance's marketing director places a lot of emphasis on data mining,and thinks that the company's capability in that area should be upgraded.If the following facts were known,which one would support the marketing director's position?


A) Top managers at Alliance want to use decision support systems to test various business models.
B) Alliance uses VSAT communications to circulate confidential information among its various branches.
C) The various branch offices of the company do a lot of electronic conferencing with one another.
D) Alliance's customers routinely complain that the company's website is not user-friendly.
E) Alliance's ability to acquire new customers has declined during the last two years.

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