According to the marketing concept
A) the firm must coordinate its marketing and non-marketing activities.
B) customer satisfaction is the firm's only objective.
C) maximum short-run profit is the firm's only objective.
D) the marketing department should function independently of the rest of the firm.
E) the finance area becomes critically important because ways must be found to pay for all the marketing research activity that is necessary.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes the importance of coordinating all activities, both marketing and non-marketing, towards achieving customer satisfaction and long-term profitability. Therefore, choice A is the best answer. Choice B is too narrow and does not consider the importance of profit. Choice C is also too narrow and focuses only on short-term outcomes. Choice D is incorrect because the marketing department should work closely with other departments in the firm. Choice E is irrelevant and not related to the marketing concept.

According to the Marketing Concept