Advertising to make people more aware of the hazards of drinking and driving is an example of
A) industrial marketing.
B) relationship marketing.
C) service marketing.
D) idea marketing.
E) consumer marketing.

Question

Quizplus · Accepted Answer

Advertising to create awareness about the hazards of drinking and driving comes under the category of idea marketing, as the goal is to influence people's attitudes and behaviors toward a particular idea or social issue.

Advertising to Make People More Aware of the Hazards of Drinking