If Brighten Your World Inc. sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights, Brighten Your World is engaging in what type of marketing activity?
A) Marketing research
B) Consumer marketing
C) Relationship marketing
D) Aggregate marketing
E) Industrial marketing

Question

Quizplus · Accepted Answer

Industrial marketing, also known as business-to-business marketing, involves the sale of goods or services from one business to another. In this scenario, Brighten Your World Inc. is selling light bulbs to the Jacobs Motor Company to be used in their cars, which would classify as industrial marketing.