What results are expected from a successful product differentiation program?
A) The manner in which the product functions must be changed.
B) Differentiation requires that prices be mid-level in order to generate a high volume of sales.
C) Customer response to the product will change.
D) Differentiation requires that prices be high in order to generate a high volume of sales.
E) Promotional plans will not change.

Question

Quizplus · Accepted Answer

The success of a product differentiation program is expected to change customer response to the product, as it now offers unique features, benefits or qualities not found in competitor products. However, prices may vary and promotional plans may also change depending on the target market and product positioning. The manner in which the product functions do not necessarily need to be changed, as differentiation can be achieved by modifying aspects such as design, packaging, branding, customer service, etc. Therefore, options A, B, D and E are incorrect.

What Results Are Expected from a Successful Product Differentiation Program