Multicultural marketing is part of market segmentation by
A) psychographics.
B) demographics.
C) geography.
D) product use.
E) attitudes.

Question

Quizplus · Accepted Answer

Multicultural marketing involves targeting specific groups of consumers based on their cultural backgrounds, which is a demographic factor. Psychographics, geography, product use, and attitudes are other factors used for market segmentation but are not directly related to cultural backgrounds.

Multicultural Marketing Is Part of Market Segmentation by