After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories, a product that gives off 5 different scents every 30-minutes. They did this after using what approach to data gathering?
A) Video mining
B) Observation
C) Experimentation
D) Focus groups
E) Surveys
Correct Answer:
Verified
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Q65: The study of what buyers need and
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Q71: While Sylvia has not asked teenage consumers
Q72: Sherrie wants to complete a research project;
Q73: Primary data are
A) data gathered for primary
Q74: Marketing research is
A) the study of consumer
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