________ is the study of the decision process by which customers come to purchase and consume products.
A) Customer buying logic
B) Purchase decision model
C) End-user purchase behaviour
D) Consumer behaviour
E) Buyer behaviour

Question

Quizplus · Accepted Answer

Consumer behaviour is the best choice as it specifically relates to the study of the decision process made by customers when purchasing and consuming products. The other options are either too broad or not specific enough in their description of this concept.

________ Is the Study of the Decision Process by Which