Needing some new clothes, you ask one of your co-workers where he shops. That evening you check the newspapers for sales. You are in the ________ stage of the consumer buying process.
A) information seeking
B) post-purchase evaluation
C) problem recognition
D) purchase decision
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

The information seeking stage involves seeking information about the product, such as where to buy it, what features it has, and what brands are available. In this scenario, the individual is asking for recommendations and checking for sales, which indicates they are in the information seeking stage.

Needing Some New Clothes, You Ask One of Your Co-Workers